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The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. What happens in place of public relations? Thousands of dollars are spent on advertising in print and in the electronic mediums. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excellent way for companies to gain excellent local and national consumer exposure. Whether you are a web based business or a chain with national clientele - talk radio will get you fantastic local or national attention for your business. " Make sure to do as many shows as possible ", says Marsha , PR Expert of Event Management Services Incorporated , a national public relations firm. " Appearing as a guest on a talk radio show will gain you some fabulous media attention ." So let's have Marsha educate us as to why talk radio is such a publicity goldmine:

1. Demographics and Target Audience. " On the AM dial - most listeners are 35 to 64 in age, 55% male to 45% female, a large percent graduated high school and went onto college", says Marsha . "Besides these great demographics there are so many specialty shows so you can easily identify shows whose listeners are a match for your corporation ."

2. Cost Effective Promotion. Don't think that because you are going to appear on a talk radio show that you will have to get on a plane! Marsha says, " Talk radio interviews are done by phone so no travel is involved. If you are a highly inundated businessperson you can benefit from being able to fit these interviews into your busy schedule!behind your desk at the office! "

3. A Wonderful Sales Vehicle. Although public relations is absolutely not advertising , if you get good coverage, it can really boost your exposure which in turns can boost your sales . " When interviewed on talk radio you are having a live conversation with a plethora of consumers ", says Marsha . "If you give a great informative interview, you can get your message across to consumers without them even knowing it! Listeners will want to know how to get whatever the guest is talking about. And most hosts will freely mention your website address or toll free number for you so you don't sound like an infomercial."

4. A Solid 3rd Party Endorsement. Talk radio hosts have loyal followings - that's how they maintain their ratings. Listeners make sure to listen every time their favorite show or host is on to get all of the latest news and information. Marsha says, " Talk radio hosts are viewed as old friends by their dedicated listening base As that host is often thought of as an old friend or trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you and your message."

5. Credibility. Talk radio supplies this in bucket loads. Marsha says, "One of my public relations firm's clients told us, '!when I have appeared on talk radio - the talk radio show guest is not afraid to boast about my accomplishments and how excited they are to have me as a guest ! Of course, the more important I am as a guest, the more important the host appears to be. As far as promotion and credibility goes - it just doesn't get any better!' What a great testimonial! "

6. You Will Have an Entire Conversation. With advertising you have a specific amount of space (in print) and time (on radio and TV). " As a guest you will often have ten to thirty minutes of time (sometimes more) with a very targeted and attentive audience to effectively tell your story, talk about the quality of your products or services and how it can benefit the listeners" says Marsha . Well there you go: 6 reasons to be interviewed on talk radio that will gain national or local public relations for you, your company, products or services. If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha has the ability to get the media attention that you desire without costly monthly retainers .