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Obtaining national media attention through using newspapers and magazines is a fabulous way to create a spike in your sales leads. While many companies turn to advertising (a costly road to go down) many overlook the power and cost effective nature of Public Relations - especially the power of newspaper and magazine PR.

Ever want to see your company, product or service featured in a national newspaper or hot trade title? Then you are not alone. But should you be doing this? Is there any value? The answer to the first question is: DO IT! Print coverage gets consumers aware of your company, product or service. Now let's have PR expert Friedman , Founder of Event Management Services, Inc. , a national PR firm, give you the answer the second question: What is the value of PR in newspapers and magazines? : 1. If it is Written, it MUST Be True! If you want your business to keep rolling along successfully, it is important to have credibility within your industry. If you don't have credibility, then no one will take you seriously. The best part of a print campaign is that when you are published in a newspaper and magazine, the readers will instantly believe every word you say is true. " Therefore articles you've written that get published or articles with quotes from you gives you immediate positioning as an expert in your field" says Friedman .

2. Print is where you'll find a huge segment of your buying audience. There are more titles than ever before packing the racks at your local newsstand. Newspapers and magazines are scattered all over the floors and filling the racks with more titles than ever before. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from celebrities to current events , newspapers and magazines hold mass appeal as a key source of entertainment and information" says Friedman ,. 3. Plethora of newspapers and magazines to choose from. How great is it that there are so many different newspapers and magazines to target - the trade publications of your industry, daily newspapers, monthly magazines. Friedman , adds, " There are more choices than you can shake a stick at when it comes to newspapers and magazines ." This enables your print PR campaign to be as targeted as possible, almost down to the exact demographic! In the world of print, the more choice there is, the more opportunities you have to penetrate niche markets.

4. Say goodbye to phone interviews. There are so many inundated professionals who squirm at the notion of a lengthy phone interview with a journalist. Scared of making a bad impression? Are you also worried that you will forget important information or sound like a phony? "Another great aspect of the print medium is that many interviews are done via email so when this happens it gives you a chance to carefully consider and reconsider the best way to convey your message within the construct of the question", says Friedman . Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately.

5. All publications have opportunities for you! It is common to think that if you are not going to be featured in a mega popular print publication than your print PR campaign is not worth your while - 'I want Time Magazine or Nothing!' This would be a great thing, but if you are ignoring the smaller titles you are definitely missing a trick or two!or hundreds! "Don't ignore the valuable coverage in smaller newspapers and magazines ", says Friedman ,. "Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore. "

Hopefully these tips will get you inspired, out there and writing! If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .