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You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way?

And when it comes to the selling of your products or services, would it pay to speak to them!well!differently?

Many public relations experts believe this as a fact. Marsha Friedman, Founder of EMSI, a national public relations firm says that, "The way we are made up and the way we're raised leads to the fact that men and women can process information very differently."

When it comes to the men in society, the start with the most important point and go into further detail only when pressed. This is due to their nature which is that they tend to take off extra detail. Marsha Friedman says, "Women on the other hand yearn for the details. Women are interested in the entire story, not just elements." There is probably more truth in these observations than we would care to admit. Marsha Friedman adds, "If you have a broad market that encompasses both men in women, you really need to focus on how you communicate your message to them." If you're out there doing TV and radio interviews you should really be aware of this difference.

Consider, for example!'Report Talk Versus Rapport Talk'

When it comes down to it men want the facts, or "reports", while women want a more conversational approach or "rapport."

How can you use this in your next interview?

Men and women, as you can see, have two distinct styles of communication. So how can you bring it into the marketing and promotion of your company? When it comes to communicating the message of your company, product or service to women, you should really try to relate personal stories that will move the audience, while supplying as many facts as possible.

On the other hand, when focusing on the male market, get to the point! Marsha Friedman adds, "With men you need to tell them how things work, why they work and their future usagethings like that."

And what if you're speaking to both men and women? Just blend the two approaches. Personalize your information and give out the nuts and bolts in your own particular style. So there! A few worthwhile tips that will help you when using TV and Talk Radio PR to promote your product! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .