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It is amazing to know that there are only a handful of public relations firms out there that truly know how to harness the power of public relations . Then it is not surprising the TV and radio interviews are the best, yet least known, public relations tool to promote businesses.

Interviews can be fantastic public relations opportunities, but you really need to maximize your time on-air!

Marsha Friedman, Founder of EMSI, a nationally pr firm says "Here are some insider tips to help make your interview on TV or talk radio the best ever":

1. Always Be Geared Up For Your Interview. Before you step foot on the set, really make sure that all of your "ammo" is in order and you are well-versed in your facts. In order to really prepare, get a sheet of paper and write down all of your most important information and study it! Marsha Friedman says, "The viewers or listeners will know if you are full of information or full of "you know what." The latter will lose the audience's attention and any credibility they had been building."

2. Practice makes perfect. Marsha Friedman adds, "One of your key challenges is staying 'on-message.' Radio/TV hosts and audiences have a way of yanking you off course. Your challenge will be to know how to keep your on-air balance. Never been interviewed by the media before? Well then why not get a media coach. Got experience already? Then keep sharp with mock interviews with your colleagues." Be sure you're fully prepared to handle ANY questions that come your way.

3. Public Relations is not a One-Day Thing. Public relations campaigns are not a one-time deal and should be developed into a longer national approach. After all, the longer you're 'out there,' the greater the likelihood you'll be recognized by the media as an expert in your field.

4. Got a Schedule? Then Pack it With Interviews! When it comes to the number of interviews you schedule and give, you must do as many as possible to really see some positive results. Marsha Friedman adds, "Talk radio interviews can be an unsurpassed way of informing millions about your product!without leaving the comfort of your home or office."

5. Be Ready for Anything! Any appearances on the media that you do should be viewed as "top priority." That means, when they call..you be ready! Marsha Friedman adds, "That means anytime!" The more that you appear on-air, the more visibility you will gain!which leads to sales!

6. Sparkle on air. When you are really enthusiastic about something, you can not only hear it in your voice, but it is also catchier than heck. Marsha Friedman says, "To keep the audience attentive, you need to maintain a high level of interest throughout the interview. No matter if it's your first or hundredth!"

7. Keep the audience listening. Always remember that media is about entertainment first. So just really focus on supplying information in an entertaining way. Do that and you'll often find the host jumping in to help you promote your message!

8. Focus on Being a Proper Time Manager. If you really want to get the most out of your television or talk radio appearance you need to make sure to maximize your time. Be entertaining, be information and educate. These three things will help you give good interview.

Well, that's it. These 8 tips should help you with your media interviews. If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .