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Traffic is what a makes a website and a business. As a result creating traffic for your website increases the amount of potential business that is driven to your site. There are a number of different ways that you can drive traffic to your website. Each has its own advantages and disadvantages but they all usually work well together and provide a good stable foundation for generating traffic. These five programs are PPC, Viral Marketing, Affiliate traffic, Optimization, and press releases. Each one of these covers something a little different and working together form the core of good traffic generation. These options are a variety of free and pay services.

1. Search engine optimization is probably one of the easiest things you can do to drive traffic to your website. It seems like a complicated process but actually is fairly simple. All you need to do is check to see what keywords are associated with your content. In other words, if you were searching for your project or service or interest what would you type into the search engines in order to initiate the search. There are a number of places that provide these lists if you enter in a subject matter. They are called keyword generators.

2. SEO (Search Engine Optimization): SEO refers to a technique used to increase traffic on a website using organic methods. Website owners research keywords using tools provided by search engines and figure out the most searched-for keywords relevant to their websites. Then they weave in these keywords into their content and programming code (tags), so that when the relevant keywords are searched for, the website immediately appears on the search engine results page.

3. Press releases are specialized content that is designed to promote a particular product or to let people know of an upcoming big change. They are primarily used for business or commercial based websites and there are a number of places which publish these. They are good for not only driving traffic but for increasing page ranking.

4. Affiliate traffic is mainly for those that are engaged in affiliate based marketing businesses. They can however provide a good solid base for generating traffic. They are in essence a link directory which provides a sorted listing of websites that deal with particular products or product types and allow people to search through and find what they are looking for.

5. Viral Marketing: The viral marketing technique uses social networking websites (Facebook, Bebo, MySpace, etc.) to increase sales and brand awareness. Viral marketers pass on a subtle sales message by posting niche content - video, audio, games, e-books, pictures, etc. - on social networking sites and then the word spreads out on its own, increasing exposure for the viral marketer's website.

These are the top 5 Internet marketing techniques in vogue today. One word of advice: don't rush into them without understanding the concept first. Good luck!