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Double Your Online Business With A Blog

by Kale McClelland

Even though traffic to your website isn't a guaranteed entity, one thing is.

If you post good, quality content with the right keywords on your blog, Google will notice. Then depending on how long people stay on your site, Google will decide if you're an 'authority' on your niche topic.

And if you pass that test, Google will index it, and allow thousands of people to find it. This can result in tons of quality prospects visiting your business website daily.

That said, Google can also be unforgiving. Depending on what you do, it can be "unpredictable."

If Google changes its algorithm, or raises its standards for being an authority blog and yours falls short (since Google will NEVER notify you of what that standard is), then you're out of luck.

What does that mean? Traffic can disappear just like that.

Luckily, we have Web 2.0 to the rescue, which can be much more effective and a lot quicker than a search engine in getting you tons of traffic. Blogs make it very possible for you as a business owner to take full advantage of it.

David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale's Hypnotic Marketing 2.0 bonus interview for the full report.

Had David sat back and waited on the search engines (like the old days), he'd be getting less than half the amount of traffic he's getting now.

There are numerous sites such as Digg.com, Stumbleupon.com, and OnlyWire.com that allow you to share your blog posts and articles with communities of millions of users with just a push of a button.

In addition, these social bookmarking sites are free and can produce amazing results if you use them properly.

However, there are a few things you must keep in mind before you go haywire submitting your blog content to them. The effectiveness of your blog largely depends on the community members on these sites.

In these communities, democracy is key. People vote your blog article up or down. If enough people like it and vote it up, the article becomes highly visible, which means that you get more traffic. It depends on your content and its quality.

If you blog with marketing in mind and you write things that really sound like ads or otherwise come across as very self-serving or otherwise scream "marketing," people will run away. Advertising and marketing really have no place when you share content on the site. People don't like to be sold "to," so you shouldn't try it.

Also, if it's just plain boring, it won't receive much love either. Make it interesting, funny, or engaging in some way. The trick is to tie your blog articles back into your product or service in someway. Creativity is key!

A great technique is to create articles based on the calendar. Holidays, events, and seasons can be very interesting topics to write about. Writing about things going on currently in the news is also very effective.

Dr. Joe Vitale wrote a blog article titled 'Desperate Valentines', and wrote 15 things you can do if you're alone on Valentines Day. Once he launched it on February 14th and submitted it to Digg.com, he generated close to 20,000 unique hits to his blog.

The possibilities are endless, so make blogging a key component of your internet marketing.

Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly; to find out how, check out their bonus interview over at Hypnotic Marketing.

Published July 21st, 2008

Filed in Marketing